SEO Tutorial: A Comprehensive DIY Guide
This comprehensive SEO tutorial was developed to help those webmasters who have the ability and desire to implement their own search engine optimization campaign. Many of the details of this SEO tutorial can be used by those who do not have a technical background (given the presence of a good content management system such as WordPress). However, there are certain portions which do require some level of technical competency.
We have developed this SEO tutorial as a usable guide for the layman, but realize that some parts may be inaccessible to many (in which case you may need to check our SEO packages), so if you feel stuck, and have no personal resources (i.e. an SEO consultant) to address the issues detailed within this guide, please feel free to reach out to us with a request for guidance.
On-page search engine optimization refers to the SEO activities which are limited to changes, additions, and modifications that a webmaster SEO expert can implement on their own website without reliance on external factors. This is the portion of the SEO process which is completely under the control of the optimizer.
Off-page SEO refers to any search engine optimization activity which is done at a place other than the website being optimized. This activity mainly consists of link development.
This activity is also described as technical SEO and is an important contributor to the overall search engine friendliness of a website. There are technical SEO problems which can be highly problematic for organic search engine rankings. Technical SEO should be a part of every SEO campaign.
Content optimization refers to the redevelopment, improvement, and recasting of existing content, as well as the development of brand new, high quality, content specifically designed to not only appeal to search engines, but to also cater to website visitors.
A close companion of technical SEO, server optimization and website speed maximization can be an important contributor to improved rankings, especially when the activity is conducted in light of a competitive analysis.
Universal Search refers to the growing selection of search variety which Google introduces into the traditional search engine result pages (SERPs). These elements include, images, videos, job listings, rich snippets, and other such elements.