There are a variety of search engine optimization services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
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Website SEO Audit
At the most basic level, an SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also guidance for going beyond addressing issues, and making marked improvements in areas of content, link development, and overall organic search strategy.
It is important to realize that even though having a search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendations from an SEO audit will catapult a website's rankings to the top of search engine result pages (SERPs). Search engine optimization results take time, and require diligent maintenance in order to produce reliable, and stable rankings.
As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly-detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
Even though on-page work does not need to be updated in many cases (e.g. when the site has evergreen content), it is recommended that the website and the content being published therein be audited on a regular basis to uncover potential problems which may creep up through website updates and changes.
SEO Content Development
As you will note, the traditional definition of content (i.e. articles) is no longer appropriate, since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.
'SEO content' is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as "high quality content", which will in turn make earning and acquiring links much easier.
When looking for content that is going to help your SEO efforts, it is crucial to look for high quality content; or more accurately, find people who are able to develop such content. Seeking out 'SEO content' can lead to content that is jammed full of keywords without much consideration for quality.
SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.
Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
A comprehensive search engine optimization campaign will have all the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.